Kern County Veterans Chamber of Commerce
THE KERN COUNTY VETERANS CHAMBER OF COMMERCE
The Veterans Venture awaits
Greetings and welcome to the program website for the Veteran Ventures Program, presented by The Kern County Veterans' Chamber of Commerce. You are on your way to joining an esteemed group of members to participate in this program. We are delighted to partner with you in this momentous personal and professional growth journey.
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This program is hybrid with both in-person sessions and live-online sessions. You will also have high-touch virtual coaching sessions with The KCVCC President & CEO.
You will start your learning journey here, with some online pre-work and completion of two professional assessments to provide insight into what drives you as a professional and as a leader within your organization as an Entrepreneur.
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We look forward to spending time with you and hope you enjoy the carefully integrated curriculum and coaching sessions! read the readings below to gain insight on the framework of our curriculum.
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This course is available to members, and the general public.
Program Components
3. Operational Excellence
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Ensure that your operational processes support your business and corporate strategy
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Model, analyze, and optimize processes that maximize responsiveness, efficiency, and cost savings
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Enhance profitable relationships with customers, employees, and stockholders by seamlessly delivering products and services
5. Corporate Strategy
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Understand some of the theories around developmental strategic models, case analysis as a teaching methodology, and general business models
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Understand how to think about corporate strategy as a key component for managing a business
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Learn how industry structure affects the company’s ability to create, capture, and deliver value
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Find out how to properly align internal resources to best harness and attack strategic business opportunities
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Apply many of the theories learned in class to analyze past and current corporate initiatives, with several cases and real-world examples
2. Marketing Strategy
Develop a comprehensive marketing strategy built on a sound analysis of customers, competitors, alliance partners, and company competencies
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Assess strategies for acquiring customers and retaining existing ones through the delivery of powerful value propositions focused on true customer needs
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Learn how to create marketing programs that recapture value for your firm
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Evaluate strong existing brands. How were these brands developed and how are they maintained?
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Analyze brand research, strategy and value in competitive market environments.
4. Applying Process Analysis for Effective Capacity Management
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How would you implement the changes you propose? Try to anticipate the various staff reactions and problems and what steps you would take to mitigate them.
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Be prepared to discuss the "Key Questions to Answer Before You Launch the Business and Problems for Further Thought" listed at the end of the case.